The Swedes have been busy. They have just released their own font, Swedish Sans, and it is part of a new global branding effort. It is described by typesetters as very slick, edgy, open, and modern, with the S just right, the Q very cool with the little tail pointing downward, and a stroke through the 0.
They say it has lagom - not too much, not too little, but just the right amount.
Now that, I like. =)