October 30, 2014

Swedish Sans

The Swedes have been busy.  They have just released their own font, Swedish Sans, and it is part of a new global branding effort.  It is described by typesetters as very slick, edgy, open, and modern, with the S just right, the Q very cool with the little tail pointing downward, and a stroke through the 0.

They say it has lagom - not too much, not too little, but just the right amount.

Now that, I like.  =)

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